Thread Theory

Welcome to the new era of menswear sewing. Go ahead and create something exceptional!


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The Fairfield Button-up Tissue Pattern is here!

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Well, the wait is over!  We’ve added the Fairfield Button-up Tissue Pattern to our shop.

I hope that you are as thrilled with it as I am!  It is the first printed pattern within our new Cityscape Collection.  I’m working on the next pattern for this collection right now!

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As always, the tissue pattern comes in a chipboard envelope (very easy to stuff your pattern pieces back into), complete with an embroidered garment tag and an instruction booklet.

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A few days ago I added a video to Instagram which I shot while opening up the Fairfield Button-up tissue pattern and flipping through the instruction booklet.  I thought you might like a little photographed peek inside in case you don’t use Instagram!

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I love how minimalist and clear my sister-in-law (our graphic designer) has kept our instruction booklets.  My main goals for these booklets is to convey all of the tips, tricks and illustrations in as few pages as possible without them feeling squished.  I think that too many instruction pages can be just as overwhelming when you first examine your sewing project as too much tiny text on a page.  It’s a fine balance!

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The Fairfield is the first pattern to include instructions on how to take menswear measurements.  We also included loads of garment measurements so that you can compare them to a favourite store bought button-up.

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As is always the case when we launch a printed sewing pattern, we are offering a discount to people who bought the PDF but would prefer to work with the tissue version.  Email me at info@threadtheory.ca with proof that you purchased the PDF and I will give you a discount of $11.00 CAD on your tissue pattern.  This means you will have received the PDF for free!  Proof of purchase can be anything from your order confirmation email to your first and last name (so that I can look up your order history in our shop).  The discount offer lasts for one week (it ends Sunday night at midnight PST).

This discount is our way of saying thank you for financially supporting Thread Theory while we save up the funds to print our tissue patterns!

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Buy the Fairfield Button-up >

Happy sewing!

 

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Paper patterns are back in stock!

The Jedediah Pants and Strathcona Henley are available as tissue patterns once again!  They are on their way to our stockists worldwide and are currently on our website.  Thanks for all of your enthusiasm for these two staple menswear garments!  They have been steady sellers in our shop ever since they were released as tissue patterns in January 2014.

You’ve probably guessed that we ordered more from the print shop than just our old favourites!  The brand new Fairfield Button-up tissue pattern arrived in the same shipment!   It’s release day in our shop and at retailers worldwide is Monday, Oct. 17th.

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I have created a short video on Instagram during which I open up the brand new pattern so you can take a look inside.  Why not take a peek?


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New Paper Patterns! Release Day!

Finlayson Jutland and Camas Patterns | Thread Theory

Today is the big day!  The Finlayson Sweater, Jutland Pants and Camas Blouse are now available as tissue sewing patterns!  You can find them in our shop or at one of our 60 retailers worldwide.Finlayson Sweater | Thread Theory Finlayson Sweater back | Thread Theory

For all of you who enthusiastically bought the PDF patterns while really longing for the tissue version of the pattern – thank you for showing us such support while we worked up the funds to put these into print!  This week only (May 20th-27th) we are offering a discount code to everyone who has purchased the Finlayson, Jutland or Camas PDFs in the past.  Email us at info@threadtheory.ca BEFORE placing your paper pattern order.  List the PDF that you purchased in the email, your full name and, if possible, your order number).  We will send you a discount code that can be used towards your tissue pattern purchase!  The discount means you will have received the PDF for free!Jutland Pants | Thread Theory Jutland Pants back | Thread Theory

The code will only be valid for one week (the discount will end at the end of the day on May 27th) so email us quickly so you can place your order right away! (info@threadtheory.ca)

Camas Blouse | Thread Theory Camas Blouse back | Thread Theory

We are so excited to pack up these tissue patterns and fly them to sewers all around the world.  Nothing beats the ease of sewing with a tissue pattern, an instruction booklet sitting flat on the table beside you and a rugged envelope ready to pack up your compact tissue pieces when you are done your project.Pattern Contents | Thread Theory

 

Happy sewing!  Now, come on over to check out the patterns in our shop!


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Today’s the day: The Goldstream Peacoat tissue pattern is available now!

Today marks the completion of Thread Theory’s very first collection (The Parkland Collection).  Head on over to our shop or to one of our great stockists to buy the Goldstream Peacoat Tissue pattern and begin your next sewing project.

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It’s just in time for the Australian winter and for those of us in the northern hemisphere, you can either sew up a light spring version (maybe as a wearable mock-up for next winter) or give yourself lots of time to create next year’s perfect coat.

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Happy sewing!  We can’t wait to see your versions (check out the Goldstream Pinterest board to check out the one’s we’ve come across already).


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Valentine’s Day Treats

Today we have two treats for you:

1. All of our tissue patterns are 15% for the whole weekend, in case all the flowers and chocolates have got you feeling eager to engage in some Selfless Sewing! Enter “VALENTINE” at checkout to receive your discount (sale runs from now until midnight on February 16th).

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2. Hunky dudes, courtesy of what Morgan will forever describe as “the best photo shoot ever”. Can you guess what our next pattern is (or are you distracted by the chiselled muscles)?

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Enjoy!