Thread Theory

Welcome to the new era of menswear sewing. Go ahead and create something exceptional!


Winter’s Last Hurrah: Knitting Sale


Snow was falling in the Comox Valley this morning (which is quite unusual for late February in our area) so Matt and I have been wearing lots of cosy wool.  I’m embracing the winter weather by knitting and trying my hand at needle felting for the first time since both activities are great for dark evenings by the fire.  This is what our house looked like a couple of weeks ago…


Isn’t that amazing?! (Think in the context of my location of course…some of you in Quebec or Ottawa or especially the east coast of Canada might think nothing of this!).  On days like that, we simply couldn’t get enough wooly layers on to our bodies!

Anyhow, whether you are warming yourself by a fire or nearing the end of a hot summer, you can still enjoy my cosy vibes by taking advantage of my wintery discount code:  Our entire knitting section is 15% off in the Thread Theory shop! Use the discount code: WINTERKNITTING

The code is for this weekend only, it expires on Monday.


We have a great selection of 100% wool yarn in stock and some classic menswear knitting patterns by British designer Erika Knight.  I’ve also just added a gorgeous copper stitch marker set to the shop.  They were crafted by James of Fire and Hammer Forgeworks right here in the Comox Valley! The five closed stitch markers are made from recycled copper and come threaded on to a hammered copper stitch holder.


Aren’t they stunning?


While many of you have a passion for sewing (and obviously enjoy creating menswear), I don’t often hear talk of menswear knitting on the sewing blogs or Instagram accounts that I follow.  Do you enjoy both knitting and sewing?

I’ve really been enjoying knitting as sort of a ‘complimentary skill set’ to sewing…I wouldn’t say that knitting is a passion of mine but it certainly helps me to pursue what is a true passion for me: DIY, living simply, and the creation of a lovingly handmade wardrobe for Matt and myself.  We wear our knit toques daily and my freshly finished chunky wool sweater sits at my office chair so that it is always ready to warm me up.


Knitted garments are a staple in our cold season wardrobe.  Take the toque above as an example.  I knit this one for Matt last Winter and have found, ever since I finished his Dintex anorak, that he has been wearing the two pieces as a single outfit.  If he is wearing his jacket I would bet anything that he is also wearing his toque!  I tend to wear sewn and knit pieces as permanent outfits as well.  Once I realise that a certain scarf and hat look nice with my winter coat, they are worn as one complete package for the whole season.

Since I love to make our garments and we wear knit sweaters, toques, gloves, and scarves all Fall, Winter and some of Spring, knitting has really become an essential skill for me!  Sewing began as a hobby but I have started to learn knitting as a life skill.

How about you?

In case you are curious, I posted about Matt’s knit toque last winter.  It was knit using the Erika Knight menswear pattern poster and three partial skeins of Vintage Wool.


So tell me: How do you view knitting?  Is it a passion, a complimentary skill or a hassle?

Shop all things wooly (don’t forget to use the discount code: WINTERKNITTING to receive 15% off our knitting supplies!) >



Fabric Sale!


Despite the knee high snow and driving icy rain outside, I know Spring will be on its way soon!  It’s time to clear the studio shelves a little so that I have room to order our Spring Fabric Collection!  Our entire selection of fabric is currently 15% off – so if you have been tempted to order some Dintex rain jacket fabric or some beautiful merino wool, now is your final opportunity!

Use the discount code WINTERFABRIC upon checkout to receive 15% off any fabric in your shopping cart.  The sale is for this weekend only!


Once most of these fabrics are sold out we won’t be restocking them any time soon since I will be choosing a new selection of fabrics that work well with our sewing patterns each season.  We are already sold out of many of the Dintex colors…but there are still some great options available!


It isn’t only the Fall and Winter fabrics that are on sale…all of our fabric is!  The very high quality Canadian-made knit fabrics that I have stocked since the launch of our menswear supply shop in Nov. 2015 are also 15% off right now!

I just sewed Matt a new Finlayson Sweater using the black sweatshirt fleece.  As long as Matt stays well away from our white-haired pup, Luki, I think he looks really smart in this pure black fleece!  It’s the warmest sweater in our closet so I’ve been wearing it quite a bit lately too.

It makes me happy and reassured to think that no aspect of this sweater was created outside of Canada.  The people who manufactured this fabric work in excellent conditions with fair pay.  And the person who manufactured the sweater (me!) certainly works in great conditions and received a Matt-made hall table in trade for this garment…I’d say that’s pretty fair pay too.


It’s very difficult to convey how luxurious these Canadian-made fleece, interlock and ribbing fabrics are using photos since they are all solid colors that may just look like any other knit when photographed.  As soon as you feel the density of the interlock or the incredibly plush wrong side of the sweatshirt fleece, you will know what I mean!  I have been told by a number of sewists who have ordered these knits from us that they are reminiscent of the thickness and quality of pure cotton knits in the 1970s.  A t-shirt made in the interlock or a sweatshirt made in the fleece will last for MANY years of heavy wear.


I hope this fabric sale has come at a good time for you!  Maybe you can squeeze in a couple more cozy winter projects before the weather warms?

Peruse our fabric selection >

Don’t forget to use the 15% off discount code!  It’s WINTERFABRIC.


50% off Sale Announcement (!!!) and a great gift idea


Stay home this weekend!  If you’re anything like us, you love cozying up with good food and a fire.  I certainly don’t relish the idea of racing out to the busy box stores for Black Friday sales!  Matt and I hope that you will enjoy the next few days at home with loved ones during the American Thanksgiving weekend so we’ve put all of our PDF patterns at half price!  50% off is the highest discount that we ever give.

The sale begins now and ends on Monday, Nov. 28th at 10pm (PST).  Start the weekend by printing off your new project in the comfort of your own home and enjoy the chance to stay cozied-up with your family and your sewing machine.



Aside from this sale announcement, today I have wanted to show you a new locally crafted item that I just added to the shop!  This beautiful screen-printed gift box and tool tray was created by Comox Valley woodworker, Scott Bertram (he is half of the dynamic duo behind my favourite local sewing business – The Spool Sewing Studio).


Some time ago, while my sewing friend, Nicole (who is Scott’s partner) and I were on a ferry ride to an indigo dying workshop on a nearby island, we dreamed up our ideal work station caddy.  We decided that we liked a simple container the best (no plastic compartments that don’t quite fit the tools, something easy to pick up and move around the work station, and something beautiful that can double as a gift box).  By the time we got home from our workshop, I was ready to place my order with her talented husband!


And this is the result, available to all in my shop!  If a fussy sewing basket is not really your style, this minimalist tray might be the perfect alternative for you.


Each tray is crafted from birch plywood which makes it nice and light (and reduces the shipping costs for you).  It has been designed to precisely fit our sewing patterns which makes it a lovely gift box to add to your sewing themed gift-giving plans.

Every order that includes one of these tool trays will be wrapped up as a beautiful gift (yay!  I love doing this as you will know if you follow me on Instagram).


Once the gift has been given (to yourself or to a sewing friend :P), the box can be used to hold your scissors, pins, tape measure and other essential sewing tools.



The screen print inside each box was designed by our graphic designer (and my sister in law), Sonia Bishop.  She modelled it after my beloved Merchant & Mills Tailor’s Shears.  Nicole printed it on the bottom of each box during construction.


The boxes have been given a traditional hand rubbed finish of Danish Oil which sinks in to the wood to create a soft gleam, protect the wood, and enhance the natural beauty of the grain.  It will not chip, crack or peel.


I hope you like our limited first edition!


If these fill a nice little niche in our shop, I would like to offer more one-off batches of tool boxes as I have a variety of useful containers in mind.  Also, Scott has all sorts of construction details he would like to add to the next set.  What notions or tools do you struggle to store tidily?  For instance, is your pattern stash a mess? I would really like an attractive bobbin storage solution.  I keep my filled bobbins on a magnetic strip adhered to the underside of a shelf but I would like to store my empty bobbins tucked away in a wooden tray or dish.  Maybe soon 🙂

Check out the screen printed wooden boxes in our shop. >

And shop our 50% off PDF pattern sale!


A good book and a sunny afternoon

sewing books

Nothing beats a good book in a shady spot on a hot summer afternoon!

Have you checked out the Literature section of our shop?  We have a couple of book shelves in the corner of my studio that we’ve filled with an eclectic selection of sewing and menswear related reading.  It’s all 15% off right now so it’s a great time to pick out a book from my shelves for a summer read!

menswear sewing books

Let me give you a chance to peruse through my bookshelf.  Click on any of the photographs within each collage (below) to view things like the table of contents for each volume in detail:

Read about menswear-100

This is the newest book on offer from Merchant & Mills.  It’s the only book on my shelves that isn’t unisex or menswear related…but we received so many requests for it from Canadian sewists who didn’t want to pay shipping from the UK that we decided to add it to our collection.  And I’m glad we did!  This book is chock full of inspiring photographs, creative sewing projects (which include prepared patterns), and lovely hand drawn illustrations.  All of the garments within this book are for women.


Read about menswear-80

The Merchant & Mills Sewing Book, on the other hand, is the best unisex introduction to sewing in existence (in my opinion!).  Even as a very experienced sewist I find it to be an entirely engrossing read.  I love how this book goes into such detail about sewing tools and how best to use them.  By the time you complete the projects within the book you will be equipped with the skills to tackle any sewing project you desire…plus, the wonderful motivational writing and beautiful styling within this book will have you itching to create!


Read about menswear-69

This is a book for people who would like to knit menswear.  It includes loads of designs ranging from classic to unique.  The yarn choices and photography are very modern and appealing which makes it far easier to choose a menswear knitting project than sifting through vintage patterns or Ravelry.  I like having a tidy collection of patterns within one book to cover all of my menswear bases.  When I showed Matt the photos he found them to be very appealing and asked me to knit quite a few of the garments.  I knitted the Funnel Neck sweater that you see pictured below for my Dad.  It was my very first time knitting a garment using a pattern and I was thrilled with how the sweater turned out!  I blogged about it here.

Read about menswear-58

Now lets move away from the project based books and sift through the fashion and history section of my bookshelves.  If you are at all interested in British military history, fine tailoring, or Savile Row, this book is a treasure trove of information and awe inspiring photos.  This elegant and massive (!) coffee table book covers the entire history of Gieves & Hawkes, a tailoring firm on Savile Row which is renowned for supplying the British Military.  Of all my collection of fashion books, this is the one with the most beautiful photographs.  The close ups of historic garment details are amazing (the trims!  the wools! the precision!).

Read about menswear-49

This book is also about Savile Row but from a broader perspective – it covers the entire history of bespoke tailoring.  While this book is extremely visually appealing, it is also packed full of well organized information.  It covers everything from the development of the suit to an overview of each well regarded tailoring firm.  There is even a concise section that explains what to expect when ordering a tailored suit.  By the time you’ve read this book, you will feel as though you have a solid understanding of what menswear tailoring is all about!

Read about menswear-44

Moving away from the coffee table books, lets have a look at a few books that are more reminiscent of the texts that were on my reading list in fashion school!  First, let me show you this comprehensive overview of menswear fashion design.  Within this book you will learn about the design process from many perspectives including interviews with famous menswear designers to case studies of classic menswear garments.

Read about menswear-37

When I was in fashion school I took a few courses on fashion illustration.  While illustration wasn’t my forte or primary interest, I just found it to be so much fun!  This text provides an overview of the works of all the most influential menswear fashion illustrators.  I would have loved to read this book while I was in school because I found it to be a little frustrating how focused the class and resources were on women’s fashion.

Read about menswear-28

This book really appeals to me as an indie pattern designer because it is all about indie menswear fashion!  A lot of the brands that are discussed within this book are major sources of inspiration here in the Thread Theory studio.  The book is less about runway fashion or tailoring and more about what people are actually buying and wearing on the streets.

Read about menswear-9

To continue our look at street fashion, let me show you this cute little book by street fashion photographer Guiseppe Santamaria.  It is a compilation of his menswear photographs taken in several major cities around the globe.  More than anything, perusing through street photography gets me excited to sew and design.  I love that this little resource gets me away from the computer screen (my usual source for street photography…blogs…Pinterest…forums) and allows me to feel inspired while resting my eyes on beautiful matte paper.

Read about menswear

Now, let’s end with the most outlandish volume on my shelf!  This large and glittery book is a compilation of the best from decades of the renowned menswear fashion magazine, Another Man.  The moment you crack open the cover on this book, be prepared to be bombarded by visual stimulation!  The scrap book style of this book allows you to peruse through it in no particular order so that you can soak in the colors, poetry, mini essays, and fashion editorials that fill every inch of this massive volume.  I love the cacophony formed by mashing together so many years of menswear fashion into one volume!


What are you reading this summer? Anything sewing or menswear related?  I’d love to hear your suggestions for new reads (novels too)!

Head to our shop for the 15% off Literature sale >


Happy Father’s Day!

There are only 2 hours left for you to receive 50% off of all our PDF patterns!

I hope your Father’s Day has been filled with loving Father/Daughter or Father/Son bonding time.

Father's Day Gift Sewing

Matt and his Dad sported matching Fairfield Button-ups today – Matt wore the plaid flannel one (his favorite) and Rick wore a gorgeous white linen Fairfield that Matt’s mom just finished sewing!  Rick will be wearing it to Matt’s brother’s wedding this July.  She sewed a band collar and added buttons to the sleeve plackets.  It’s the perfect cross between dressed-up and summer casual (to suit the tone of the wedding).    He’s holding the plane Matt gave him today (cute!).

Father's Day Gift Sewing-3

Happy Father’s Day!


It’s A Holiday Sale!

Holiday Banner

Matt and I are moving Thread Theory and ourselves to a new studio and home this Sunday.  We’ve decided to enjoy settling in by giving ourselves a week-long staycation!  We will be turning off the computer (and deleting Instagram from my phone…eek) this evening at 5pm PST.  It will remain off until Monday morning, July 6th.  Needless to say, we won’t be answering emails or fulfilling your orders until we have turned the computer back on, so thank you for your patience!

In the meantime, I’ve created a 25% discount code to our shop so that you can celebrate with us!  Just remember, you’re order won’t be shipping until we get back, so don’t order any time sensitive birthday presents!  The discount code to enter upon checkout is: JOLLYHOLIDAY


Ever since we began developing ideas for Thread Theory in the early winter of 2012, we haven’t been away from updating the website, posting on the blog/social media or, most importantly, answering emails for more than 2 1/2 days!  Don’t get me wrong, we haven’t just been slaving behind the computer incessantly, we’ve certainly enjoyed some amazing camping trips, some great weddings and excellent family visits!  For instance, that’s us in the photos above enjoying my family’s sailboat just a month and a half ago.  We have just tailored our commitment to these vacations based on the availability of post offices to fulfill orders and plug-ins for our laptop.

It will be so nice to unplug and focus on other interests in our lives for a week!  We have big plans to build a fence, build a raised bed garden, have long afternoon naps, take Luki on some woodland walks, and generally just live an internet/screenless life.  I might even squeeze in a bit of sewing time (but only if it is completely unrelated to work!).


Well…this is it… I’ll be back to catch up on all of your blogs and emails in just over a week.  I hope that you enjoy the discount code to our shop and thank you for your patience with order fulfillment and email replies!

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The New Year’s Day Sale ends tomorrow!

New Year's Sale

Thank you for making our New Year’s Sale such a huge success!  Matt and I have been busily packing orders and responding to emails ever since Jan. 1st and we have been happily existing in a bubble of excitement about Thread Theory.  It’s been a very thrilling way to start the year!

I just wanted to write a quick note to let you know that the sale will be over tomorrow, January 7th at 5pm (PST).  Happy sewing!