[Edited Jan 31st to add: I neglected to add a contact info form to the survey so I’ve changed the $50 gift card draw into a general giveaway. To enter, comment on today’s blog post. Thank you for the overwhelming response to our survey! I’m just thrilled with your thoughtful answers!]
For years now I’ve received requests to design ‘menswear inspired’ women’s patterns, women’s workwear patterns and boys/teen patterns. These ideas all intrigue me greatly but I’ve more or less refrained as I wanted to make sure that justice was done to our primary focus of menswear first. Sewists have been waiting too long for contemporary menswear pattern designs so I’m glad that we’ve filled that niche with a good solid base of West Coast casual garments!
Now that we have 14 menswear garment patterns in our shop that we are very proud of in addition to two special release women’s designs (launched on past Thread Theory anniversaries to thank our predominantly female customer base), and two gender neutral accessory patterns, I feel ready to consider branching out. After all, we have stayed on a fairly focused trajectory since we first registered our business in Dec. 2012 – we had only one burning dream: Make it possible for sewists to make the same sort of menswear they would buy from a shop!
At first we focused completely on designing our own patterns, we then started carrying kits and tools to make menswear projects more enjoyable to sew. We next forayed into menswear fabrics for a couple of years. We then scaled back on tools and cut out fabric completely (our new homestead doesn’t have the studio space necessary for fabric sales and I don’t have the toddler-free time necessary for frequent product photoshoots!) and shifted our focus back to patterns – this time adding many other amazing indie menswear designers to our shop. While I’ve greatly enjoyed this menswear focused journey, it’s just really starting to feel time to refresh. I don’t know what that will mean yet but perhaps you do!
I am just about to begin the design process for a new batch of patterns – I tend to design in batches of 4 – so I thought this could be a neat opportunity to hear from you on the matter! Should I make this next batch all menswear? Should I shift my focus elsewhere? Or perhaps the next batch should be a bit of menswear and a bit of something else? Tell me your opinion using our very short survey. It’ll probably take all of 5 minutes and will give you a chance to win a $50 CAD gift certificate to our shop! The draw for the gift certificate will take place February 15th.