Thread Theory

Welcome to the new era of menswear sewing. Go ahead and create something exceptional!


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It’s now a giveaway!

[Edited Feb 17th: Giveaway closed! Thank you to all who participated!]

 

Oops! When I made the survey last night I neglected to add a contact info form at the end of the series of questions…and overnight I received an overwhelming number of survey responses! So first, thank you very much for taking the time to answer my questions, and second, I need to change the survey gift certificate draw into an open giveaway!

Since I cannot contact a winner through our survey (because no contact form was provided), you will now need to enter the giveaway by commenting on this blog post. Please do so even if you already completed the survey! Simply tell me what your current (or next) sewing project is for a chance to win. Ensure the email you use for writing WordPress comments is correct so I can email the winner on Feb. 15th. The winner of the giveaway will receive $50 CAD to spend in our shop!

If you haven’t yet filled out our survey, feel free to do so here. Thank you!


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Future of Thread Theory – please take our survey

[Edited Jan 31st to add: I neglected to add a contact info form to the survey so I’ve changed the $50 gift card draw into a general giveaway. To enter, comment on today’s blog post. Thank you for the overwhelming response to our survey! I’m just thrilled with your thoughtful answers!]

For years now I’ve received requests to design ‘menswear inspired’ women’s patterns, women’s workwear patterns and boys/teen patterns. These ideas all intrigue me greatly but I’ve more or less refrained as I wanted to make sure that justice was done to our primary focus of menswear first. Sewists have been waiting too long for contemporary menswear pattern designs so I’m glad that we’ve filled that niche with a good solid base of West Coast casual garments!

The very first photo we ever took of a Thread Theory Design! Taken in early spring, 2013.

Now that we have 14 menswear garment patterns in our shop that we are very proud of in addition to two special release women’s designs (launched on past Thread Theory anniversaries to thank our predominantly female customer base), and two gender neutral accessory patterns, I feel ready to consider branching out. After all, we have stayed on a fairly focused trajectory since we first registered our business in Dec. 2012 – we had only one burning dream: Make it possible for sewists to make the same sort of menswear they would buy from a shop!

Our website as a newborn when it first launched in 2013.

At first we focused completely on designing our own patterns, we then started carrying kits and tools to make menswear projects more enjoyable to sew. We next forayed into menswear fabrics for a couple of years. We then scaled back on tools and cut out fabric completely (our new homestead doesn’t have the studio space necessary for fabric sales and I don’t have the toddler-free time necessary for frequent product photoshoots!) and shifted our focus back to patterns – this time adding many other amazing indie menswear designers to our shop. While I’ve greatly enjoyed this menswear focused journey, it’s just really starting to feel time to refresh. I don’t know what that will mean yet but perhaps you do!

I am just about to begin the design process for a new batch of patterns – I tend to design in batches of 4 – so I thought this could be a neat opportunity to hear from you on the matter! Should I make this next batch all menswear? Should I shift my focus elsewhere? Or perhaps the next batch should be a bit of menswear and a bit of something else? Tell me your opinion using our very short survey. It’ll probably take all of 5 minutes and will give you a chance to win a $50 CAD gift certificate to our shop! The draw for the gift certificate will take place February 15th.

Fill out the survey now >


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Sweater Weather

Here’s a sneak peek at our upcoming pattern! The first full sample of the garment came hot off the machine last night and Matt has been snuggled up in it to combat the snowy weather ever since!

I know these pictures aren’t all that sneaky but I’ll at least refrain from posting full shots of the garment until the pattern release.

Right now I am focussed on walking the fine line between ‘fun to sew’ and ‘high end finishes’. This sample was sewn using a lot of twill tape to finish the interior of the garment. The next sample will use a lining to accomplish the same effect. There are many advantages and disadvantages of each approach (indeed, listing them has been keeping me up at night more than my baby currently is!).

What camp are you in? Linings or seam finishes?