Thread Theory

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New direction for the blog…and I’m really excited for it!

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Noah turned 4 months old on the 19th! Matt and I are beginning to settle into a bit of a routine that allows us to keep Thread Theory operating smoothly while we still focus the majority of our time on little Noah and his entertaining determination to master the next skill (right now he is very determined to sit up).  Matt packs orders and replies to emails first thing in the morning while I play with Noah and formulate a couple small goals and plans for the day. After lunch we generally head to the forest or around the neighbourhood to walk our pup and I try to fit in my goals between nursing sessions while Matt plays with Noah mid afternoon.

When Noah is a month or two older I plan to make my goals a little larger (i.e. writing pattern instructions!) but right now, all I am able to accomplish for Thread Theory is the occasional sewing related customer service email, social media, and adding the occasional product or blog post to our website. I’m ok with that! That’s why I worked so hard to launch 4 patterns over the last year!

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Actually, of late, most of my time when I’m able to sneak away during a nap or when Matt is with Noah has been devoted to packing our house and studio! After 2.5 years in our current home and 6 years living in the Comox Valley we will be moving 1 1/2 hours drive south to Yellow Point in mid March! We have been searching for our ideal property on which to live the life we dream for some time now. Those of you who listened to the Seamwork Radio podcast that I was featured on a couple of years ago might remember the dominant theme: living a simple life where we are connected to our daily activities through making…and for Matt and I that frequently extends beyond sewing! Our new home will feature the forest, meadows, homestead and community that we want to immerse ourselves in. I can’t wait to set up the Thread Theory studio, raise some chickens (there’s a coop already on the property!) and start my garden.

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I’ll certainly share lots of photos and stories about our new home and mini-farm once we have moved, in the meantime, this brings me to the main purpose of this blog post:

In the plentiful quiet and still time while I sit and nurse Noah at night I have been brainstorming how to reorganize Thread Theory avenues of communication to better suit life with a baby and our new routines in Yellow Point. Right now I communicate with all of you through the blog, our newsletter, Instagram, Facebook, and the Thread Theory Sewing Community. There is a lot of overlap here which I find repetitive and time consuming to create and I worry it is repetitive and dull for you to read! I also feel disconnected from you because fostering children last year and having a baby recently has cut in to my sewing time. I no longer share many personal projects or anecdotes on the blog…and I miss that (and the resulting conversation in the comments)!

So here is my plan to both simplify and reinvigorate my connection with everyone who follows the story of our menswear pattern company:

First, the blog, which existed long before we ever launched a pattern, will go back to its roots as a platform for stories about my sewing projects (using Thread Theory patterns or otherwise). I used to post about things going on in our life as well. Back when I wrote the blog more prosaically, most of what was going on in my life had to do with the thrill of developing a new business. Now that Thread Theory has grown up and become so stable, I’ve filled my life with many other passions in addition to our little company. Most of these are related to homesteading and generally involve making (while wearing handmade) so I think you might relate and enjoy my stories. In short: If you follow the blog you will read about projects and our life as the family behind Thread Theory patterns. The blog will no longer be the place to read about pattern releases, product launches or sales.

Which brings me to our newsletter. To stay up to date on Thread Theory patterns and sales, subscribe to this (enter your e-mail at the bottom of our homepage)! It will arrive in your email inbox. It is already and will continue to be the very best way to be the first to hear about pattern launches. Traditionally, though, I’ve shared in-depth examinations of our new patterns on the blog…these detailed posts will move to the newsletter instead so you can gain an understanding of our new patterns even if you don’t follow the blog.

Sew-alongs will be posted directly to our Thread Theory website instead of on the blog. I’ll announce sew-alongs through the newsletter and social media. This means sew-alongs will no longer be on the blog.

Instagram will continue to be my main form of social media as it is a great way to find your Thread Theory projects and share them with Thread Theory followers. Don’t expect videos or ‘stories’ from me on Instagram anytime soon…I’m too shy for that! I love sharing your projects and my photos on the main feed though. I’ll probably continue to share an image from each new blog post on Instagram too since I know many of you click through to read intriguing  blog posts instead of following the blog via email or a blog feed.

Lastly, while I don’t personally use Facebook, I know that MANY of you do (but don’t use Instagram). With that in mind I will continue to push all Instagram posts to our Facebook page so you can stay nicely in the loop. If you want to share your projects or read what other people have to say about our patterns, the best place for Facebook users to go is our Thread Theory Sewing Community. That group has become so large, active and vibrant! I don’t always answer questions in a timely manner in that group though as I consider it a platform for Thread Theory sewists to interact candidly without interference from me. The best way to contact me with questions and comments will always be by email at info@threadtheory.ca!

So, to sum things up:

– Matt and I are so excited for our move to our dream homestead. Follow the personal side of Thread Theory, which will involve sewing and homesteading  through the blog.

– Stay up to date with our pattern company developments and sales via our newsletter.

– Join sew-alongs through the newsletter rather than the blog.

– See snippets of personal life, our company developments, and your amazing projects on Instagram and Facebook.

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Does this reformatting work for you? I’d love to hear your thoughts and feedback as I don’t want to reformat in a way that displeases most! Mostly, I’d like to make sure: As blog followers, does my plan to bring back my personal, prose style posts and move business news to the newsletter appeal to you?

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10 thoughts on “New direction for the blog…and I’m really excited for it!

  1. Exciting changes! Congratulations on all the wonderful things happening, and I fully support your plans for what happens on which social media (though I too would love mentions or referring links on this blog for big business stuff, like pattern announcements and the like). 🙂

  2. excited to here about your adventures in homesteading, congratulations!

  3. Sounds good. Good luck with your plans.

  4. So happy for you, That you are able to live the life you’ve dreamed of while still managing a business. Im also happy to read you will share more about your creative home life on the blog. Im one of those people who still follow blogs the old fashion way (bloglovin) and I miss having more personal in-depth content to read, about challenging creative projects and other diy adventures (such as growing a garden) . We are also expecting a baby boy soon-ish, btw.

  5. Sounds like a plan! Everything in its place. 🙂 I’m interested in homesteading, too! It might not be the right plan for me long-term but I want lots and lots of information before I decide, and sewists are trustworthy and well-dressed! 😀

  6. What a great idea! I think the streamlining will benefit both you and your followers. And congratulations on your new purchase. Looking forward to seeing how you as a family and company continue to ‘bloom and grow’ in your new surroundings.:)

  7. What a lovely farm!

    FWIW, I’d love it if you’d mention that you’ve got a new pattern out (or something neat to go look at company-wise) here. I get the blog via RSS, which means that I read the posts regularly, but have so much email that anything else gets lost in the noise.

  8. Congratulations! The Comox Valley is such a nice area but you are moving to a lovely community! 49Th Parallel Grocery, Coco Cafe, Crow ‘n Gate…lucky you!!

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