Thread Theory

Welcome to the new era of menswear sewing. Go ahead and create something exceptional!

Behind the Scenes: Spring 2015



We got a big shipment this week (as many of you who follow our Instagram feed will know) and our entry hall is currently filled with dozens of big cardboard boxes as a result.  All of these boxes are filled with chipboard envelopes and instruction booklets.untitled-10-2


We are now one big step closer to releasing the Finlayson Sweater, Jutland Pants and Camas Blouse as printed patterns!  The only element we are now waiting on is the actual patterns themselves – we expect big boxes of folded tissue patterns to arrive on our doorstep late next week.


I couldn’t be happier with how the printed packaging turned out – especially the Camas Blouse.  We updated the design of the packaging slightly to easily distinguish our women’s pattern from our line of menswear.


Matt has been in the ‘photography studio’ (my sewing table with some white broadcloth hung above it and draped onto it) taking fresh shots of our paper patterns and I’ve been working on our wholesale system with a website app developer.

We can’t wait to add these to the shop!

2 thoughts on “Behind the Scenes: Spring 2015

  1. The packaging looks amazing! Having tested these babies for you methinks I’ll be buying the paper versions immediately lol. Gotta keep the collection complete right? 😉

  2. The man in my life is going to LOVE that sweatshirt!

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