Thread Theory

Welcome to the new era of menswear sewing. Go ahead and create something exceptional!

In the Studio: New Pattern Photoshoot!


In the Studio banner - mediumThe studio, this week, has been full of hustle and bustle – we’ve been on photo shoots and we’ve been working away with our graphic designer.  All of this activity will be leading to great results this Saturday: We are launching a NEW PATTERN!  To get you as excited as I am, here is one of the photos from our recent photo shoot:

Finlayson photoshoot

Matt was sweating buckets pretending that it is early Fall while modelling during a summer heat wave.  Ah the trials and tribulations of the fashion business :P.  All the same, we are thrilled to have a Fall-worthy pattern ready for you to sew with lots of time before the season changes!  If you’re looking for a quick and cozy project so you’re ready for when the weather begins to chill, visit our website at 10:00 am (PST), Saturday Aug. 2nd!

10 thoughts on “In the Studio: New Pattern Photoshoot!

  1. Oooooo I can’t wait for your new pattern! I’m going to sew a Newcastle cardigan for the birthday of my husband! It will be my first project for a man! You got me inspired!

  2. Excited to see what you have in store…no pun intended. I would never have known that it was not Fall in the photos, well done. Matt could become an actor if this entrepreneur gig doesn’t work out, ha ha!

  3. looks great, can’t wait to see what you guys have coming up!

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