Thread Theory

Welcome to the new era of menswear sewing. Go ahead and create something exceptional!

Special Delivery!


What’s that, you want another sneaky Wednesday post from Matt full of hints of things to come?

You got it.

First up, an itty-bitty box full of brown paper!


That’s right, after being an incorporated business for 10 months and selling our product for 5 months (jeeeez, has it only been 5 months?!), we finally got around to ordering business cards! They were designed by the lovely and incredibly talented Sonia Bishop (who also designed our logo) and printed by ClubCard printing out of Vancouver, BC. They are a vertical design done in plain black and white ink on 24pt natural kraft paper. And we love them.

Next up are some significantly larger boxes. 6 of them, to be exact, weighing in at a total of 180 lbs.


That’s right, tissue patterns! Our first three patterns have arrived and they look GREAT! We knew it was going to be a pretty big load, but we had NO idea how much space 3,000 packets of tissue paper would take up. Turns out it’s a lot; Morgan is currently painting our closets so we can have everything looking pretty and organized for a later photoshoot. And they are HEAVY! Step 1 of going to print: Complete.

Now for some Goldstream Peacoat action: Morgan has finished the second prototype of the pattern, and it turned out beautifully!


There are still a couple tiny changes to be made before it is graded and prettied up, but we’re getting close! More details coming soon…

Last, but certainly not least, there is a super-secret project that Morgan and I are working on. I can’t say much more about it other than one of our previous posts contained a photo hint (remember a cardboard box?). It is involving quite a bit of planning and logistics, but we’re VERY excited to show you once it’s ready!

Thanks for stopping by, and remember to follow our blog for updates!

5 thoughts on “Special Delivery!

  1. A boxer-brief pattern? Or my 1st guess back then, some kind of satchel bag?

  2. You’ve gotten so much accomplished in less than a year! I recently finished a Strathcona T-shirt and a Henley for my husband and he’s asking for more! Next on my list for him is another T and the Newcastle Cardigan. I know your hint refers to the box of black elastic, but I don’t have one guess as to what it could be for. Can’t wait to find out.

  3. Hi guys, so exciting! I’m not sure, but did I need to do anything like fill out a new account application to be able to order the new paper patterns? Thanks, Helene Goldberg Stitch 56

    • Don’t worry Helene, we’ll be e-mailing you well in advance of our release! We still have to finish our packaging design and send it to the printers, so we’re still quite a ways off… But it’s all happening!!!

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