Thread Theory

Welcome to the new era of menswear sewing. Go ahead and create something exceptional!

Launch Week!


Here we are: Half a week before the launch of the Newcastle Cardigan – our first pattern!

This week, one of our test sewers, Kate, got back to us with a stunning version of the cardigan modeled by her boyfriend, Geoff! He even sewed on his own buttons! Without further ado, here are a few photos of her hard work:


We love the fabric Kate chose – the cuffs are ironed so crisply and the wide shawl collar drapes very nicely!


Thank you so much, Kate, for pattern testing for us (and Geoff for modeling)! Your comments and thoughts were invaluable.


Look out before May 15th for our interview (and our pattern give-away) at House of Pinheiro! And of course, join us on Wednesday, May 15th when our first pattern will be up for sale! In the meantime, here are some inspirational photos from our Pinterest Board to get you excited to sew a shawl collar sweater:

1cfd4ea17ff7576de7a1af92696c5460 89ea564a328d426e2a5caf7d08f6decc 55491ccc8b0c9ff78e4d61ac346af25d d8edc70be76048a703d445be5a6bde35 e8f6462c92be6ee49b982b69c2315922

We want to thank everyone for the amazing support! Without the encouragement of our little sewing corner of the internet, we wouldn’t have made it to the launch date of our first Thread Theory menswear pattern. Thank you for your comments and for following our blog! Your support means to the world to us!

11 thoughts on “Launch Week!

  1. Very exciting! Geoff looks great in the cardigan and he did a very nice job on those buttons.

  2. You have no idea ow much I’m looking forward to the release of your patterns. I knitted my husband a shawl collared sweater a couple of years ago and am itching to sew the Newcastle Cardigan for him. Plus, I love the fact that you are a fellow Canadian – yay!

    • Knitted?! You have way more patience than I do! I’m excited to see your version of the Newcastle πŸ™‚

  3. Wow he sewed on his own buttons! Time to put my manto work!

  4. Very exciting! Looking forward to the pattern release!

  5. I’m very excited for your new pattern! I’ve been looking for indie men’s pattern for my husband for months. Thanks for filling this huge gap!

  6. i look forward to this pattern! just the other day my husband was complaining about his pull-over hoodie saying it’s too hot since he can’t unbutton it and that he needs a cardigan instead… this will definitely be the one!

    • Perfect timing! My husband wears it on those Spring days when it’s just a bit too chilly for a t-shirt πŸ™‚

  7. Can’t wait for you guys to release this pattern! I’ve been desperate to sew my man something stylish! x

    • Thanks Stevie! You’ll be pleased to know… The wait is finally over!!! We got antsy and decided to make the Newcastle Cardigan available a day early πŸ™‚

What do you think? Leave a comment for me :)

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s